Return-on-Investment - Dental Industry Norms

Focus Areas:

Gross
Production

Lab Fees 

Universal
Variables1

Collections
Rate2

Marginal
Profit %3

Marginal
Profit

General Dentistry:

Cosmetic & Restorative 

 $5,500

 14%

 9%

 96% 

  73%  $4,015

Dental Implants

 $6,000

 14%

 9%

 96% 

  73%  $4,380

Dentures

 $3,500

 10%

 9%

 96%

  77%  $2,695

Family / General

 $   750

 10%

 9%

 96%

  77%  $   578

Gum Disease

 $1,600

   1%

 9%

 96%

  86%  $1,376

Invisalign

 $5,000

 15%

 9%

 96%

  72%  $3,600

Orthodontics / Invisalign

 $5,000

 15%

 9%

 96%

  72%  $3,600

Orthodontics

 $3,600

   2%

 9%

 96%

  85%  $3,060

Root Canal

 $   950

   0%

 9%

 96%

  87%  $   827

Sedation & Anxiety Free

 $3,000

  12%

 9%

 96%

  75%  $2,250

TMJ

 $5,000

   4%

 9%

 96%

  83%  $4,150

Whitening & Veneers

 $   600

   8%

 9%

 96%

  79%  $   474

Wisdom Teeth

 $1,200

   0%

 9%

 96%

  87%  $1,044

Specialty Dentistry

Endodontist

 $   950

   0%

 9%

 96%

  87%  $   827

Oral Surgeon

 $1,200

   0%

 9%

 96%

  87%  $1,044

Orthodontist

 $3,600

   2%

 9%

 96%

  85%  $3,060

Orthodontist / Invisalign

 $5,000

 15%

 9%

 96%

  72%  $3,600

Pedodontist

 $   275

   1%

 9%

 96%

  86%  $   237

Periodontist

 $1,600

   1%

 9%

 96%

  86%  $1,376

Prosthodontics

 $4,000

 14%

 9%

 96%

  73%  $2,920

1 Universal Variables are those expenses that are the same (universal) for all types of production. These include office supplies, general
   dental supplies, telephone, credit card processing cost, etc. Historically, Universal Variables average about 9% of gross production.

2 We use the ADA standard for average Practice Collection Rate of 96%.

3 Marginal Profit Percent is calculated adding the Lab Fee, Universal Variable and Collection loss percents and subtracting from 100%.