All dental marketing is based on ROI (Return-On-Investment)

“Marginal Profit” is what’s left over for you after the direct costs of providing the dentistry on each addition new patient generated from your Internet marketing efforts. To determine your ROI, or Return-On-Investment, you need only subtract your “Marketing Cost” from your “Marginal Profit”.

1stDDS.com will automatically calculate your Marketing Expense (Mkt. Exp.), Net Profit and ROI. We set up your 1stDDS.com account with Information Portal listings based on the high-value new patient markets and campaigns you selected. To calculate Marginal Profit, we used the estimated value of a new patient you supplied when you registered for the program (See Doctor / Practice Profile). You can adjust the calculation variables at any time using the “ROI Settings” tab.

You can even view the actual new patients generated by the system, just by clicking on the “Patients” tab.

Your Dental ROI report is available to you 24/7 – just login to 1stDDS.com using your user name and password that your will receive as part of your Account Activation meeting.

The following table is a guide to the average Marginal Profit per patient. Obviously, gross fees and lab fees will vary depending on your local demographics and clinical choices. However, you will find it to be an important tool you can use to customize your Internet marketing strategy.

Return-on-Investment - Dental Industry Norms
Focus Areas:	Gross Production	Lab Fees	Universal Variables1	Collections Rate2	Marginal Profit %3	Marginal Profit
General Dentistry:
Anxiety Free	$3,000	12%	9%	96%	75%	$2,250
Children's Dentistry	$   275	1%	9%	96%	86%	$   237
Cosmetic & Restorative	$5,500	14%	9%	96%	73%	$4,015
Dental Implants	$6,000	14%	9%	96%	73%	$4,380
Dentures	$3,500	10%	9%	96%	77%	$2,695
Family / General	$   750	10%	9%	96%	77%	$   578
Gum Disease	$1,600	1%	9%	96%	86%	$1,376
Invisalign for GPs	$5,000	15%	9%	96%	72%	$3,600
Minimal Sedation	$3,000	12%	9%	96%	75%	$2,250
Orthodontics -Invisalign for GPs	$5,000	15%	9%	96%	72%	$3,600
Orthodontics for GPs	$3,600	2%	9%	96%	85%	$3,060
Root Canal	$   950	0%	9%	96%	87%	$   827
Sedation	$3,000	12%	9%	96%	75%	$2,250
TMJ	$5,000	4%	9%	96%	83%	$4,150
Tooth Whitening	$   600	8%	9%	96%	79%	$   474
Wisdom Teeth	$1,200	0%	9%	96%	87%	$1,044
Specialty Dentistry
Endodontist	$   950	0%	9%	96%	87%	$   827
Oral Surgeon	$1,200	0%	9%	96%	87%	$1,044
Orthodontist	$3,600	2%	9%	96%	85%	$3,060
Orthodontist / Invisalign	$5,000	15%	9%	96%	72%	$3,600
Pedodontist	$   275	1%	9%	96%	86%	$   237
Periodontist	$1,600	1%	9%	96%	86%	$1,376
Prosthodontics	$4,000	14%	9%	96%	73%	$2,920
1 Universal Variables are those expenses that are the same (universal) for all types of production. These include office supplies, general dental supplies, telephone, credit card processing cost, etc. Historically, Universal Variables average about 9% of gross production. 2 We use the ADA standard for average Practice Collection Rate of 96%. 3 Marginal Profit Percent is calculated adding the Lab Fee, Universal Variable and Collection loss percents and subtracting from 100%.

A successful dental marketing strategy is defined as one that generates more net income than it costs to build and maintain. Remember to keep asking yourself: if you hand someone $1 and they give you back $3 - how long do you want to keep playing the game?

You’ve been watching our training video on how to get the maximum profit from your 1stDDS subscription.

If you would like access to all six of these dental marketing videos in a high quality video format with downloadable notes, visit www.InternetDentalAlliance.com/1stDDS.htm

You should also check this page for notification of any special trial offers we may be offering.

As you can probably tell, 1stDDS is just one part of our Internet marketing campaign solutions for dental practices.

Each of our campaign’s start with a one-on-one doctor consultation to target high-value new patients in your local market… Cosmetic, Implant, Sedation, Ortho. Up to 24 different patient types, based on your areas of training or specialization.

Then we build a multiple precision-targeted dental practice websites, each designed to capture those same high-value patient groups.

We use the 1stDDS directory program to register you on the Dental Information Portals that are targeted at your high-value patient types.

We also set you up with your own automated email newsletter program to build loyalty and drive more referrals from your current patient base.

We follow all these Internet solutions with a dental C.E. training program to Turn Your Team into a Front Desk Marketing Machine.

And finally, you’ve got ongoing expert dental marketing guidance and support from real live people 5 days a week form 8 AM to 5 PM CT.

On top of all that it’s guaranteed!

Call now! Toll-Free at 877-446-5466.

Or…

You can visit our website to schedule a dental marketing consultation on line at www.InternetDentalAlliance.com/contact.htm

Additional Resources for 1stDDS Solution Part 6
Additional Resources For Current IDA Members:
	Request a review of your current 1stDDS Internet marketing campaign strategy.
	Request a 1stDDS Account Activation Appointment to expand your current IDA marketing campaign at no-charge.
	Request an appointment to review and expand your entire IDA marketing campaign with addition targeted high-value local dental practice websites.
	Download 1stDDS.com White Paper - The Fastest Way to Get New Patients.
Additional Resources For Non-IDA Members:
	Request an appointment to review your Internet marketing strategy and discuss any special new member promotional offers.