How to Develop the Best Dental Portal Strategy for the Greatest Number of New Patients!

Your IDA / 1stDDS.com assistant will have already selected your initial portals based on the target new patient markets that you have selected.

Matching your marketing campaign with the right Portal is relatively straightforward. The real power strategy starts to unfold when you click on the “More Info” button(s) of the Portal(s) you have selected. We have printed these out for you based on your new patient dental marketing campaigns. See the section on “Power Strategies” below.

Power strategies for maximum ROI and net profit

• Power Strategies start with “Who” should be using this Portal and then expands on how to get the most from your listing with insights on how to position your Practice Profile by emphasizing any special clinical training or Board Certifications you may have.
• Any potential Associate Strategies are reviewed.
• The Important ROI Issues section will review your estimated net profit before marketing expense for each new patient for this targeted Internet marketing campaign.
• Finally, your Force Multiplier Strategy is the most important section in your Power Strategy. In military terms this is like adding an M1A2 Abrams Main Battle Tank to your marketing campaign. It can easily multiply your results five-fold.

Your Force Multiplier Strategy lays out “Other 1stDDS.com Portals to target for this market”. Think it through. Is taking a single Premium Listing for your primary market city, on a related Portal, worth the potential new patient ROI?

Or, if you’re concerned about costs, take a single Standard Zip Code Listing for just $10. Remember, if it hasn’t paid off in 3 to 4 months, you can always change it. You are always in control.

1stDentist.Com – Power Strategy Example

Who should select a 1stDentalDirectory.com web listing and why.

• With over 100,000 searches a month for the words “Dentist”, “Dental”, and “Dentistry”, every dental practitioner -- regardless of specialty -- must be listed on this core dental marketing site.
• If you are a specialist, be sure to register your practice as “Limited to the practice of Oral Surgery, Prosthodontics, Periodontics, etc.”
• Further, if you are Board Certified in a specialty, be sure to list this “Credential” in your Practice Profile of your registration process. The more “Credentials & Affiliations” you have following your name and listing, the more new patients you will get.
• If you are certified with a specific dental training program (Pak Live, LVI, DOCS, etc.), be sure to check the list of “Credentials” in your Practice Profile. Once again, the more “Credentials & Affiliations” you have following your name and listing, the more new patients you will get.

Force Multiplier Strategy - Other 1stDDS.com websites to target for this market:

1stSedationDentist.com – Sedation dentistry is the fastest growing new market for dental patients in North America. Over 50% of the population -- 145 million North Americans -- won’t see a dentist unless it is an emergency. The vast majority of these are dental phobics who see Sedation as their salvation, especially for the tooth extraction dentistry they have avoided out of fear.

1stDentalFinancing.com – Since many patients are not covered under dental insurance, this is an important web to be listed on. Just think about how much dentistry walks out your door because the patient can’t afford the co-payment or is blown away by the cost of a $1,000, $2,500 or $5,000-plus Implant treatment plan.

The goal of this website is to deliver pre-financed and pre-educated new patients to your practice. This site educates them on different strategies for dental treatment financing their treatment plan. If you offer patient financing, either internal or with a third-party financing company, you should absolutely be listed on this website.

1stDentalInsurance.com – More than a thousand dental words and phrases are searched on the Internet. Of these, “Dental Insurance” is the most requested, with over 44,000 searches a month.

Since insurance companies cover approximately 50% of all dental treatment, it is important to be listed here.

This site is targeted at patients who want to find a local dentist who will accept or help them with their dental insurance. The operative word here is “help”. This does not mean you have to accept assignment of their insurance. It means that you can “help” them with their claims.

1stCosmeticDentist.Com – Power Strategy

Almost 10,000 searches are made each month on the major search engines for cosmetic dentistry and related procedures.

Who should select a1stCosmeticDentist.com web listing and why:

• If you are trained in cosmetic dentistry, you should obviously be listed on 1stCosmeticDentist.com. If you are certified with a specific cosmetic training institution, be sure to check the list of “Credentials” in your Practice Profile of your registration process. The more “Credentials & Affiliations” you have following your name and listing, the more new patients you will get.
• Orthodontists are naturals to be listed here. Straight teeth are one of the most highly desired cosmetic needs. The average value of an orthodontic case is over $3,600. One new ortho patient will generate a fantastic ROI (return on investment) from this listing. If you are a Board Certified Orthodontist, be sure to list this “Credential” in Step 3.
• Implant Dentists looking for high-value cases should be listed here. Cosmetic need is one of the highest motivators behind patients seeking to replace missing teeth and dentures.

Associate Strategy: Another good reason to target this web market is to put more high-value cosmetic patients in your scheduling column while shifting the more mundane treatments to your associate.

Important ROI Issues: When you begin to target your geographic market, don't be shy about adding zip codes to your listing beyond your prioritized Premium Cities. Expanding your market area is very cost-effective when marketing for Cosmetic patients that have a high net value after the cost of providing the dentistry.

Five extra strategically selected zip codes at $2 each could easily net you an extra new patient lead worth $2,000.

Force Multiplier Strategy - Other 1stDDS.com Portals to target for the new Cosmetic patient market:

1stToothWhitening.com – One of the hottest dental search topics on the web today is tooth whitening. A massive amount of marketing dollars are driving people to the web to search for tooth whitening from a local dentist.

Research has shown that these people are motivated by a need for whiter, brighter teeth and are a completely separate category from people searching for “cosmetic restoration”. However, tooth whitening patients are essentially vain about their appearance and can generally be upgraded to full cosmetic restoration of their smiles. This makes 1stToothWhitening.com a natural and very cost-effective marketing lead-in for cosmetic patients.

1stIDentalImplants.com – If you are a cosmetic dentist and are trained in placing and/or restoring Implants you should be listed on this web.

1stBraces.com – The orthodontic market is a natural extension for the cosmetically trained dentist who also has orthodontic experience.

1stSedationDentist.com – Sedation dentistry is the fastest growing new market for dental patients in North America. Over 50% of the population --145 million North Americans --- won't see a dentist unless it is an emergency. The vast majority of these are dental phobics who see Sedation as their salvation, especially for the complex Cosmetic dentistry they have avoided out of fear.

If you want the truly large restorative cosmetic cases, and have been trained in Sedation Dentistry, you definitely want to be listed on 1stSedationDentist.com.

1stDentist.com – This is our dental web portal for Family & General practitioners. The bulk of the general inquiries for a “Dentist” are funneled to this site. The bottom line is that just about every dentist should be listed here.

1stDentalFinancing.com – Since most cosmetic dentistry is patient financed and not covered under dental insurance, this is an important web to be listed on.

The goal of this website is to deliver pre-financed and pre-educated new patients to your practice. This site educates them on different strategies for financing their share of their cosmetic dental treatment plan. If you offer patient financing, either internal or with a third party financing company, you should absolutely be listed on this website.

You’ve been watching our training video on how to get the maximum profit from your 1stDDS subscription.

The next one in the series is…. How to build an outrageously great 1stDDS Practice Profile!

If you would like access to all six of these dental marketing videos in a high quality video format with downloadable notes, visit www.InternetDentalAlliance.com/1stDDS.htm.

You should also check this page for notification of any special trial offers we may be offering.

As you can probably tell, 1stDDS is just one part of our Internet marketing campaign solutions for dental practices.

Each of our campaign’s start with a one-on-one doctor consultation to target high-value new patients in your local market… Cosmetic, Implant, Sedation, Ortho. Up to 24 different patient types, based on your areas of training or specialization.

Then we build a multiple precision-targeted websites, each designed to capture those same high-value patient groups.

We use the 1stDDS directory program to register you on the Dental Information Portals that are targeted at your high-value patient types.

We also set you up with your own automated email newsletter program to build loyalty and drive more referrals from your current patient base.

We follow all these Internet solutions with a training program to Turn Your Team into a Front Desk Marketing Machine.

And finally, you’ve got ongoing expert guidance and support from real live people 5 days a week form 8 AM to 5 PM CT.

On top of all that it’s guaranteed!

Call now! Toll-Free at 877-446-5466.

Or…

You can visit our website to schedule a marketing consultation on line at www.InternetDentalAlliance.com/contact.htm

Additional Resources for 1stDDS Solution Part 2
Additional Resources For Current IDA Members:
	Request a review of your current 1stDDS Internet marketing campaign strategy.
	Request a 1stDDS Account Activation Appointment to expand your current IDA marketing campaign at no-charge.
	Request an appointment to review and expand your entire IDA marketing campaign with addition targeted high-value local dental practice websites.
	Download 1stDDS.com White Paper - The Fastest Way to Get New Patients.
Additional Resources For Non-IDA Members:
	Request an appointment to review your Internet marketing strategy and discuss any special new member promotional offers.