Will You Help Me With Internet Hosting and Maintenance?

Hosting

Let’s start with “hosting”. Once we have established your 1stDDS.com, IDANewsLetter.com and local practice website accounts, they need to be placed (posted) on the World Wide Web. This means that they are physically placed on a computer’s hard drive and linked to the Internet. This computer is the “host” computer.

Your Internet dental marketing campaigns take up space on the host computer’s hard drive and that computer needs maintenance, electricity, periodic replacement and a 24/7 connection to the Internet. In addition, the host computer is backed up with still a second, redundant computer in case the first one goes down. IDA covers the cost of “hosting” for you as part of your monthly marketing fee for each of your targeted high-value marketing campaigns.

Maintenance

Most companies working on the Internet are small website design groups that will build and post a single site to a hosting computer and leave you alone. Website maintenance is left to you, the owner. It covers a multitude of chores that range from fixing broken links between pages to re-posting the entire site if it crashes due to a power surge. Site designers usually charge about $125 an hour for maintenance.

Because the basic structure of all IDA web marketing campaigns are the same, we can easily check for broken links and quickly fix any of those bugs that seem to haunt computers. We also keep three separate “backups” of all the active elements of your Internet marketing campaigns. If any of our Internet servers fails for any reason, we can have your entire Internet marketing campaign back in operation in less than one working day in most cases.

Further, as part of your monthly marketing fee, we track the number of visitors to your local practice IDA website(s) and provide you with quarterly reports in visitors’ areas of interest.