Step 1: Dental Practice Marketing to Target High-Value New Patients
in Your Local Market
Targeted High-Value New Patient Markets
Your first step in
dental practice marketing is to select the types of marketing campaigns you
want to launch for your practice. Each campaign is targeted at
a specific category of high-value new patient you want to attract to
your practice.
We have campaigns for
both general dental practitioners and board certified specialists. Most of our doctors test between two to three campaigns initially
and expand their
dental marketing as their success grows.
Geographic Marketing
Once you have selected the type of new
patients you want for your campaign, IDA will help you target your
dental practice marketing in up to five
geographic markets surrounding your office.
 "My practice has noticed that more and more of
our patients are coming through our IDA website. In fact, my Office
Manager LeeAnn reported that our largest case this year reached over
$90K in production. This patient requested an appointment online on
our IDA website and came in as a sedation and implant case." |
| - Greg L. Gist, D.D.S., Southlake, TX |
| "My practice puts our IDA domain names for our websites on all of our marketing material. It is like a 3rd party endorsement of our practice. I find that many of our patients go to our website to learn more about the practice and get more dental information. The results are fantastic, just yesterday I was able to gain acceptance of two of my treatment plans for two new patients. One was a $35,000 case for implants and the other a $40,000 case for implants. I find that patients who go to our website are more educated and tend to follow through with treatment plans." |
| - Dr. B |
|
Campaigns for General
Practitioners:
- Anxiety Free Patients
- Children’s Dentistry Patients
- Cosmetic / Restorative Patients
- Dental Implant Patients
- Denture Patients
- Family / General Dentistry Patients
- Gum Disease Patients
- Invisalign Patients
- Minimal Sedation Patients
- Orthodontics / Invisalign Patients
- Orthodontics Patients
- Root Canal Patients
- Sedation Patients
- TMJ / TMD Patients
- Tooth Whitening Patients
- Wisdom Teeth Patients
Campaigns for Board Certified Specialists:
- Endodontist Patients
- Oral Surgery Patients
- Orthodontist Patients
- Orthodontist / Invisalign Patients
- Pedodontist Patients
- Periodontist Patients
- Prosthodontist Patients
|
" I have two marketing campaigns targeting ortho and sedation fee for service patients. I can honestly say the IDA Marketing campaign gives me the best ROI (return on my
investment dollar) over my other marketing investments in radio and TV ads. There is no comparison in cost - my IDA campaign costs the least and I get the best return. Today I scheduled a new patient with a treatment plan that is $20K to include sedation, periodental therapy and extractions. I have so many patients coming in from
my websites - some even drive for hours to come see me." |
| - Stanley H. Asensio, D.M.D., Orlando, FL |
What Other Doctors Say
