Yes. Don’t laugh now, but the number one reason most of our doctors don’t get new patients from their website(s) dental marketing and 1stDDS.com profile is that they don’t check their email or fax notices for appointment requests at least once a day.
Our maintenance team checks each doctor’s email box on a regular basis. In almost 20% of the cases we find emails sitting in the practice’s mail box from patients requesting appointments, cosmetic exams or recare appointments. Most of these are one to two weeks old!
"30 new patients over six months - average
patient value $6,500 each. Practice production jumped dramatically
from my IDA website alone." |
| - Janice Hall Ormsby, D.D.S., Ithica, NY |
To help solve this problem we also immediately fax you the new patient request. Accordingly, you should have a dedicated fax line, and please DO NOT TURN IT OFF at night or on weekends!
The second reason many doctors don’t get a good response from their marketing campaigns is that they don’t promote their local practice website(s) locally at every opportunity. Your marketing domain name (www.YourDentalPractice.Com) should be featured on all your patient and marketing materials. Including:
We have extensive data that when you use your website domain name in any external dental marketing response increases up to 50%. The reason why is very simple. People may find your ad in the phone book or hear a spot on the radio and want more information. Your website gives them the chance to check you out before calling.
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