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Step 1: Targeting Your High-Value New Patients and Geographic Markets

Targeted High-Value New Patient Markets

Your first step in Internet marketing is to select the types of marketing campaigns you want to launch for your practice.  Each campaign is targeted at a specific category of high-value new patient you want to attract to your practice.

We have campaigns for both general dental practitioners and board certified specialists.  Most of our doctors test between two to three campaigns initially and expand their marketing as their success grows. 

Campaigns for General Practitioners:

  • Anxiety Free Patients
  • Children’s Dentistry Patients
  • Cosmetic / Restorative Patients
  • Dental Implant Patients
  • Denture Patients
  • Family / General Dentistry Patients
  • Gum Disease Patients
  • Invisalign Patients
  • Minimal Sedation Patients
  • Orthodontics / Invisalign Patients
  • Orthodontics Patients
  • Root Canal Patients
  • Sedation Patients
  • TMJ / TMD Patients
  • Tooth Whitening Patients
  • Wisdom Teeth Patients

Campaigns for Board Certified Specialists:

  • Endodontist Patients
  • Oral Surgery Patients
  • Orthodontist Patients
  • Orthodontist / Invisalign Patients
  • Pedodontist Patients
  • Periodontist Patients
  • Prosthodontist Patients

"My practice has noticed that more and more of our patients are coming through our IDA website. In fact, my Office Manager LeeAnn reported that our largest case this year reached over $90K in production. This patient requested an appointment online on our IDA website and came in as a sedation and implant case."

- Greg L. Gist, D.D.S., Southlake, TX

Geographic Marketing

Once you have selected the type of new patients you want for your practice you need to determine you geographic marketing.  IDA will help you target up to five geographic markets surrounding your parctice.

 

 

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